← All work E-Commerce · 2023

Vanta — Fashion with an edge

A commerce experience for a cult fashion label, balancing editorial drama with frictionless checkout.

Vanta poster with halftone split on clay
Client
Vanta Atelier
Year
2023
Role
Brand, Commerce, Build
Services
BrandE-CommerceArt DirectionDevelopment

Vanta sells attitude. The store had to feel like flipping through a magazine you couldn’t put down — while quietly removing every obstacle between desire and checkout.

The challenge

Editorial commerce usually trades performance for drama. We refused the trade-off.

Our approach

A bold type-led art direction sits on top of a ruthlessly optimised storefront. Product pages read like spreads; the cart behaves like a concierge.

Outcome

Sales up, bounce down, and a brand that finally looks as sharp online as it does on the runway.

The impact
+64% Conversion rate
−38% Bounce on PDP
2.1x Avg. order value
Next project

Helio — Energy, reimagined

Brand Identity — 2025