← All work E-Commerce · 2023
Vanta — Fashion with an edge
A commerce experience for a cult fashion label, balancing editorial drama with frictionless checkout.
Vanta sells attitude. The store had to feel like flipping through a magazine you couldn’t put down — while quietly removing every obstacle between desire and checkout.
The challenge
Editorial commerce usually trades performance for drama. We refused the trade-off.
Our approach
A bold type-led art direction sits on top of a ruthlessly optimised storefront. Product pages read like spreads; the cart behaves like a concierge.
Outcome
Sales up, bounce down, and a brand that finally looks as sharp online as it does on the runway.
The impact
+64% Conversion rate
−38% Bounce on PDP
2.1x Avg. order value