Northwind — Built for the wild

Northwind has outfitted explorers for over a century. The rebrand had to respect that legacy while speaking to a new generation of adventurers.

The challenge

Modernise without erasing. The equity was in the history; the opportunity was in the future.

Our approach

We distilled 112 years into a confident, durable identity — and a site engineered for the trail and the checkout alike.

Outcome

Revenue up nearly half, returns down a quarter, and a brand ready for its next century.